Alptransit Marketing Switzerland – Exhibition

Agency: Farner
Client: Bundesamt für Verkehr
Tagged in: Stands, fairs & shows

Our Assignment
Farner PR and Farner Events build and operate as general contractors an eye-catching stand in the context of Alptransit marketing, respecting a defined financial limit. Target groups are opinion leaders, transportation and logistics specialists. The presentation shall inform on the new railway lines through the Alps, facilitate personal encounters and let the visitors experience the new transportation possibilities.

Implementation

  • Idea, Concept and Realisation of the presentation at the Exhibitions in Munich and Dortmund
  • Information requirements via info panels, information desk, short video clips, tunnel with light and sound effects, contest, bar and lounge inside the Pyramid

Result

„Switzerland was represented with a strongly noticed stand”, commented the Federal Office of Transportation in its review. The target groups have been hit without scattering. “The first reactions were positive: Leading Swiss and foreign politicians spoke very highly of the presentations.” The stand was realized within the budgetary limits.


Cases