Audi Sportscar Experience

Agency: d-side group
Client: Audi
Tagged in: Public events

Overview / Objectives

  • Test days for the Audi TT, RS4, S6 and S8
  • Test the cutting-edge sporting and technological performance of the top of the range models from the four-ring brand


Strategy / Solution

  • Individualised courses for (prospective) clients given by professional instructors on a specially designed circuit
  • Four workshops: 1) slalom 2) cornering techniques 3) ABS braking 4) fast lane change
  • The icing on the cake: the infamous “hotlaps”, a driving demonstration by a professional instructor



  • Guaranteed excitement