Aura by Swarovsky Launch in China

Agency: Hopscotch Groupe
Client: Clarins
Tagged in: Digital marketing

Objectives : The first perfume by Swarovski launch in China in 2012. The biggest challenge was to improve the popularity of the product, while only very few shoppers know about it.

Solutions : In addition to traditional medias, selection of various social medias are proposed for the promotion. In this way, Aura could build relationship with the shoppers efficiently.

Media Report : In several months, the fans of Aura Sina Weibo increase from 0 to 4000+. The fans of other social medias increase as well. Shoppers are curious to learn Aura and share information about perfume.