Objectives : The first perfume by Swarovski launch in China in 2012. The biggest challenge was to improve the popularity of the product, while only very few shoppers know about it.
Solutions : In addition to traditional medias, selection of various social medias are proposed for the promotion. In this way, Aura could build relationship with the shoppers efficiently.
Media Report : In several months, the fans of Aura Sina Weibo increase from 0 to 4000+. The fans of other social medias increase as well. Shoppers are curious to learn Aura and share information about perfume.
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