BAT Sales Meeting

Agency: Sipahiler Events
Client: British American Tobacco
Tagged in: Corporate events

Overview / Objectives

  • Annual meeting for most of BAT CIS sales force held in Sungate Hotel/Antalya
  • A motivational trip that also included 2 days of conference
  • Objective is to conduct the Annual Meeting for most of BAT CIS sales force to increase the motivation in a 2 days program

Strategy / Solution

  • Provide the meeting in Antalya where work and leisure go hand in hand
  • Launch/relaunch events of different brands around the concept “Destination: 2010″

Results

  • 1.600 attendees from sales force
  • Increase in motivation as expected
  • Intrduction of different brands to the sales force

Cases