Canon Spectacolor launch

Agency: Sipahiler Events
Client: Canon
Tagged in: Corporate events

Overview / Objectives

  • 2 day exhibition of Canon’s professional printing machines in one of the nicest locations in Istanbul
  • Exhibit Canon’s professional printing machines
  • Product Launch for approximately 7.000 Canon dealers to introduce new machines

Strategy / Solution

  • Create an umbrella concept and develop the exhibition design based on this idea
  • Symbolize the colour fan of Canon machines and the extend of all products combined under Canon umbrella with that concept


  • Increase in the sales of Canon machines
  • Receive 20% more participants (300) than expected