Coop Fiorfiore

Agency: Up!
Client: Coop
Tagged in: Promotional events, Stands, fairs & shows

On behalf of Coop up! has engaged consumers travelling in December on FrecciaRossa trains between Rome and Milan introducing Coop’s premium products FiorFiore. Our teams of hostesses  were travelling on the same trains promoting the products and engaging travelers with a gaming activity on ipad: winners were invited to visit our stands in both train stations to pick up their awards and for  more product promotion and tasting