DEHA Tecselect Congress

Agency: follow red
Client: DEHA Elektrogroßhandelsgesellschaft mbH & Co. KG (electric wholesaler)
Tagged in: Corporate events, Stands, fairs & shows

Overview / Objectives

  • „TECSELECT – DEHA’s premium commercialisation system
  • 3-day convention with 1,000 electric traders in Germany
  • Presentation of current business trends, innovative products and TECSELECT services
  • Seminars and lectures, interactive workshops, trade show, dinner/evening event

Strategy / Solution

  • Strategic consulting and full-service implementation
  • Development of all communication activities
  • Architectural design and realisation of a 2500 sq m trade show stand


  • Sustainable customer loyalty
  • TECSELECT positioning as a strong and successful partner