Easy Cooking Tour

Agency: Up!
Client: Tescoma
Tagged in: Public events, Experiential marketing, Stands, fairs & shows

7 cities in 14 days, more than 10.000 contacts (5000 profiled!) and 80% increase of the traffic on the website in the cities where the tour stopped. This is the result of the culinary event created and managed for Tescoma. The aim of the project is to create awareness on the brand  and on the kitchen tools of the Czech company: what’s better than a show cooking by the famous Chef Mattia Poggi and the Kitchen Academy of the magazine “Sale e Pepe”?