up! has designed and set the first Urban Green Garden in a train station: a green experiential area inspired by the Serenissima’s Orto Botanico, a new way to live shopping in the Station. In 20 days’ time the project has collected 7.952 leads, 8.100 seeds envelopes and leaflets were distributed, and more than 2.000 liked it on Facebook. The event has got the sustainability certification ISO 20121:2012.
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