Hertie foundation – Events and PR

Agency: follow red
Client: Hertie foundation
Tagged in: Public events, Public Relations

Overview / Objectives

  • Strategic consulting
  • National PR
  • Development and implementation of 16 award ceremonies in all German states
  • Highlight event in Berlin with Federal President Joachim Gauck

Strategy / Solution

  • Invitation management for guests and journalists
  • Detailed planning with location contact and suppliers
  • Organising technical support and equipment such as sound, projection systems and branding
  • Planning and coordination of winner schools’ presentations and artistic performances
  • Media relations such as publishing press articles for each award ceremony, continuous press contact and supporting journalists on location
  • Photo documentary of each award ceremony


  • 16 award ceremonies in each German state within four months
  • More than 2,000 guests and journalists on location in total
  • Extensive media coverage in national media (print, TV, audio and online)