K11 brand promotion from China to Europe

Agency: Hopscotch Groupe
Client: K11
Tagged in: Promotional events, Public Relations

To promote and showcase a new concept store at international level : luxury and chinese art

K11 (subsidiary of the Honk Kong group, New World), specialist in shopping malls in China, plans to launch a new concept of lifestyle boutiques dedicated to fashion, art and luxury.

Its aim being to promote the K11 brand in China and internationally, Hopscotch Système Asia and Le Public Système took advantage of Paris Fashion Week to orchestrate the preview of travelling exhibition, ‘Lightness of Being’. Hopscotch Système Europe brought about media awareness of the event to international journalists involved in fashion and luxury.

The ‘Lightness of Being’ exhibition was also held in Hong Kong and Shanghai.