Lottomatica Più Tua Napoli

Agency: Up!
Client: Lottomatica
Tagged in: Public events, Stands, fairs & shows

Up! has won the Naples’ stop of the tour “il Gioco Più Tuo in tour”. The city where the game of lotto belongs to, Naples, has been enlivened by free openings of the most important Museums, and by the free concert in Piazza Plebiscito of “Il Volo”. Up! has created a 2 hours show  format directing from the stage music, contest games and amusement for the real protagonists of the tour stop: Neapolitans’ dreams and numbers.