Master Roche Digital Accademy

Agency: Up!
Client: Roche
Tagged in: Corporate events

A brand new project totally created and managed by up! strategy to action in partnership with Scuola di Comunicazione IULM in Milan. The Roche Digital Academy Master has involved 81 employees of Roche in 15 lessons and 127 hours among lessons, project-works and case studies on subjects such as digital communication and web 2.0. The pupils were guided by professors of the University and managers from 15 partner companies.