Mercedes Benz CLA, S and E Class Eurotraining and worldwide presentation in Valencia

Agency: The Concept Power
Client: Mercedes-Benz
Tagged in: Public events, Promotional events, Experiential marketing

Overview

Mercedes Benz has chosen The Concept Power – Valencia to carry out a new concept for Eurotraining: an event for more than 16,000 participants from its dealers and  commercial network throughout Europe (Asia and Africa).

Strategie

Unlike previous editions, usually carried out in coast hotels out and off season, this edition was held in Valencia, one of the most emblematic and highly topical cities after having hosted events such as the Americas Cup and the Interurban Grand Prix of Formula 1.

The innovating proposal from TCP has been the privatization in exclusivity of one of the most symbolic venues in Spain for three months (February, March and April): The Museum of the City of Arts and Sciences, constructed by the prestigious international architect Santiago Calatrava. The participants come in groups of 400 between February 18th and April 20th.

Full hotel management, airport logistics, transport, catering, hostesses and restaurants are, among others, the services provided by the agency

Results

“The best Eurotraining ever”, in the  words of the top management team of Mercedes Benz.

 

 


Cases