Mercedes-Benz PANGAEA Expedition Sponsorship and PR

Agency: follow red
Client: Mercedes-Benz
Tagged in: Sponsorships, Public Relations

Overview / Objectives

  • Concept development for Mercedes-Benz’ main sponsorship of the worldwide environmental expedition PANGAEA
  • Implementation and supervision of project sponsorship and international PR through a 4-year period
  • Enhancing and strengthening Mercedes-Benz positioning as a pioneer in environmental sustainability

Strategy / Solution

  • 360° integrated communication strategy
  • PR campaign (continuous international press relations and concerted highlight events)
  • Pro-active and flexible involvement of core markets
  • Defining the 4-year cooperation as a strategic partnership

Results

  • High-level media coverage in over 100 countries, more than 2,000 clippings
  • Successful customer events in several markets along the expedition route
  • Generation of valuable content for the commitment of Mercedes-Benz in the key area of sustainability and green technologies

Cases