In October 2012, Microsoft officially launched its new operating system, Windows 8. To support this historic customer of Publc Système Hopscotch, the group’s agencies employed their expertise and synergy to set the stage for the launch in the Europe and Asia-Pacific regions.
At a time when Microsoft is releasing its first digital tablet (Surface), the arrival of Windows 8 pursued an ambitious goal: to not only reach 1.3 billion users, but also to invest more broadly in the touch screen market by enhancing Microsoft’s image among new consumer targets.
In Paris, the goal was : How would it be possible to stimulate media interest around the launch by highlighting creativity associated with Microsoft?
A 360° project:
The response of the Public Système Hopscotch Group : A media exhibition of creative talents by Windows 8 at the Palais de Tokyo: curating of talents, artist residencies, opening, press conference, exhibition catalog and poster, media coverage, ambassador programme with digital influencers, dedicated event website with a virtual tour of the exhibition.
Opening of the exhibition:
Exhibition open to the general public for two weeks: 5,000 visitors
Media coverage :