NYSE Euronext International Trader Forum

Agency: d-side group
Client: NYSE Euronext
Tagged in: Corporate events

Overview / Objectives

  • Gala dinner for the 120 most important traders of NYSE Euronext

Strategy / Solution

  • Cocktails in the visitors’ gallery of the Palais de la Bourse
  • Dinner in an atmospheric location
  • Surprise through appearance of opera singers dressed as waiters

Results

  • 120 most important traders were well entertained
  • Element of surprise through opera singers as waiters was
    very effective

Cases