Samsung Smart TV

Agency: Up!
Client: Samsung
Tagged in: Experiential marketing, Digital marketing

A 46 days truck tour  in Italy to get people know the new Smart TV Samsung and test the new technology in an interactive way.“Live the SMART life! SMART your life!”: 15.000 people contacted, 20.500 give-aways, 133 interviews and  the most 76 amusing videos shared on the Samsung website.