Mantua Festival of Literature

Agency: Up!
Client: Telecom Italia
Tagged in: Sponsorships, Public events, Stands, fairs & shows

For Telecom Italia, main sponsor of the event, up! has created and managed the booth “Paths”, that hosted the meetings of 22 authors with the general public. During the overall event up! offered 800 demos of the new e-book Biblet and recorded more than 60.000 new contacts.