Toyota Tonero launch

Agency: d-side group
Client: Toyota Industrial Equipment Europe
Tagged in: Corporate events, Promotional events, Experiential marketing

Overview / Objectives

  • Present the new series of Toyota’s technologically advanced products

Strategy / Solution

  • Show was focussing on the 5 core values of the new generation
  • Gymnasts, acrobats, musicians and dancers performed as a unit leading up to the presentation of the new products
  • Video highlighting of the product characteristics in High Definition


  • Presentation won the enthusiastic approval of distributors, customers and journalists


British American Tobacco

Confederation Construction

Continental Reifen Deutschland GmbH

DEHA Elektrogroßhandelsgesellschaft mbH & Co. KG (electric wholesaler)

Lucocade Sport

Philip Morris

Rioja D.O.Ca.

Stedman from Hanesbrands

Tekniska Muséet Stockholm

The Birgit Nilsson Foundation

Toyota Industrial Equipment Europe

UK Athletics