Up! Ci vuole cool

Agency: Up!
Tagged in: Public Relations, Digital marketing

A cutting-edge program for recruiting and professional training created to select a team of Consumer Insight explorer: people who know where to go at night, for a drink or a dinner, people who know all of pubs, cafés and of all cool and fashionable places to go in the city, people that can easily and positively influence their peers. The recruiting phase of this new powerful ally to any brand has been only online, on a dedicated website, created ad hoc and internally managed.