Veuve Clicquot – Press trip to New York

Agency:
Client: Veuve Clicquot Ponsardin
Tagged in: Promotional events

Overview / Objectives

  • Launch of a new limited edition Jeroboam on the occasion of Veuve Clicquot’s annual international party
  • Press event for American and international opinion leaders from all over the world to generate awareness
  • Help discover a new vintage bottled in a special magnum

Strategy / Solution

  • Organise a press trip and «Starlight Yellow» evening party in the heart of new York for 300 pax
  • Exclusive venue on the 52th floor of the 7 World Trade Center to trigger media presence in the run-up of the event
  • Let press representatives discover New York from a privileged angle

Results

  • Several international rollouts
  • Reinforcement of the image of Veuve Clicquot Ponsardin on the international and American territories
  • More than € 10.000 generated through merchandising sales that were used for a charity project

Cases