up! comes in 2011 from the sharing of the same passion for marketing and communication of five professionals who had previously worked in SET UP, Freeway & Associati and Done!
up! Is a unique agency offering strategic marketing and creativity, consumer engagement, events and MICE, trade and brand support in a certified and sustainable way.
SET UP was founded in 1999 with the merge of two marketing service companies, Intermedia and Key Marketing Opportunities, who shared a common belief and desire to make it happen:
“Intermedia” started operations in Torino in 1985, specialised in the organisation of concerts and musical events, structured to create and build stage settings and to organise entertainment. “Key Marketing Opportunities”, a Swiss-based agency founded in 1984, managed major consumer brands through sponsorships, promotions, PR and press activities. They were supported by a network active in all Italian territories.
up!, transforming these companies in a new entity, is the only company in Italy that is able to manage all project phases internally – from briefing all the way through to producing the event or service – thus guaranteeing its clients the highest quality standards.
Extensive territory coverage is provided by 15 agencies (with over 45 territorial representatives) located throughout Italy – centrally managed, operating in synergy and offering the high quality standards required by Set Up. The territorial network also guarantees efficiency in timing and resources.
For more information, visit our website: www.upandup.biz
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